January 31, 2015 | by Darcy Blake | As the Moving Day® Silicon Valley Walk Chair, I’m trying to build a brand for our walk-event on April 25. Focused on marketing, I was therefore surprised when I saw the February cover of the New Yorker Magazine with an illustration “Moving Day” by Bruce McCall, and headline about their headquarters moving. Confusion about these duplicate titles can be explained by what is being moved.
When I first heard about National Parkinson Foundation (NPF) Moving Day®—like many people—I though that the non-profit organization was moving shop, just like the New Yorker. It took a few encounters with the two words before I realized that NPF’s move was about moving bodies, and not luggage.
Now in its fourth year with dozens of Moving Days® all over the country, the NPF walk-event is a celebration of movement, raising funds and awareness for Parkinson’s disease. Over $3 million was raised in 2014, and in 2015, who knows?
People with Parkinson’s Disease “move” into a new kind of life with a PD diagnosis. Moving Day® Silicon Valley on April 25 or Moving Day® San Francisco on April 19 is about exercising your body to gain physical and mental strength to meet the adversity that comes with a chronic disease.
If you happen to run into New Yorker staff, be nice to them. Their move to 1 World Trade Center is bound to stir feelings of sadness and nostalgia as fifteen years of memories are boxed and removed. Chances are that whether we work on the publication, or attend the walk-event, some of us will be moved together.
About Parkinson’s Women Support The mission of Parkinson’s Women Support is to offer moral support, encouragement and camaraderie for women who are Parkinson’s Disease patients. Check out our Facebook page: https://www.facebook.com/parkinsonswomen